I'm a 360 creative director and marketer based in Los Angeles. For over a decade, I've shaped campaigns for Disney, Hulu, Freeform, ABC, HBO, and Oxygen. What drives the work is a deep curiosity about audiences, who they are, what moves them, and how culture can become the bridge between a story and the people it was made for. In a landscape as crowded as entertainment, that's how campaigns break through.

I've been doing this since before I knew what marketing was. At seven, I became a spokesperson for a dairy brand in The Bahamas, appearing in commercials, newspaper ads, and radio spots. That led me to my father's production company, where I learned what it meant to be on both sides of the camera. It's what made me want to come to the U.S. to study film.

Along the way, I had the rare fortune of being mentored by Sidney Poitier, a fellow Bahamian who took a personal interest in my path and taught me what it means to tell a story with real intention. That relationship led directly to making my short film GEMA, which HBO picked up and which also competed at the American Black Film Festival. That same curiosity I bring to storytelling carries into how I lead. The best work I've ever been part of came from rooms where people felt empowered to take risks and bring their full selves. Great ideas can come from anywhere, and staying open enough to recognize them is where you find the gold.